Exactly what were the reasons behind Dodge Ram's discontinuation?
Dodge has discontinued the Ram full-size pickup truck series.
After many successful years on the market,
Dodge has decided to end production due to a lack of demand in the truck industry.
This is due to a number of issues, the most prominent of which are the rising cost of fuel
and the shifting consumer preference away from huge trucks and toward more fuel-efficient compact SUVs.
Many Ram devotees will be disappointed by this move, but Dodge has to respond to consumer demand if it wants to succeed.
If Dodge ever brings back the Ram, we don't know when, but for now, it's not an option.