Exactly what were the reasons behind Dodge Ram's discontinuation?

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Dodge has discontinued the Ram full-size pickup truck series.

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After many successful years on the market,

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Dodge has decided to end production due to a lack of demand in the truck industry.

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This is due to a number of issues, the most prominent of which are the rising cost of fuel

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and the shifting consumer preference away from huge trucks and toward more fuel-efficient compact SUVs.

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Many Ram devotees will be disappointed by this move, but Dodge has to respond to consumer demand if it wants to succeed.

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If Dodge ever brings back the Ram, we don't know when, but for now, it's not an option.

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